A human creates and controls.
Advertising · Visibility on Google · Social media and video · Software · Market research
SEMFLEX is a one-person agency in Krakow, Poland, managing paid campaigns, local search visibility, marketing measurement and custom software for companies in Poland and abroad. Strategy, judgement and final decisions remain human-led; AI handles high-volume work at speed. Analysis that used to take weeks now takes hours, and the conclusions still hold up when questioned.
Awarded by Google on three counts: the optimisation score of the accounts under management, the ad spend handled, and current certification. Verification is continuous, so the badge reflects today rather than an exam passed years ago.
Campaigns, visibility, measurement and tooling are handled by one person, so you have a single point of contact and clear accountability. Trusted specialists join projects as needed, without the overhead of a permanently staffed team. Poland and abroad.
Search, Performance Max and remarketing. Accounts built around real search demand and commercial intent, not around a keyword list from a generator.
Facebook and Instagram campaigns managed for sales and lead generation. I monitor frequency and refresh creative before performance begins to weaken.
Ongoing management of Google Business Profiles for single and multi-location companies. Categories, services, reviews and posts, not just creating the listing once.
Without trustworthy measurement everything else is guesswork. Tracking is set up so that ad platform data and analytics data can be placed side by side.
Working products rather than prototypes: monitoring, visibility measurement, market observation. Deployment measured in days, not quarters.
Research that would take weeks by hand comes down to hours of machine time. Artificial intelligence used as a working tool, not as decoration.
It starts with a conversation, not with the ad account. I need to know where this business actually makes money and what happens after the phone rings. Only then do I look at the data.
You get a list of decisions with reasoning and an order of play. It is clear what comes first and how we will know it worked.
Changes are introduced one at a time and logged with dates, so effect can be traced back to cause. Nothing reaches a live account without approval.
A monthly report with a stated source for every number. If something cannot be measured reliably, the report says so.
Everyone has access to the models now, so that is no advantage in itself. The advantage lies in how the work is structured and reviewed: agents working in parallel, controls that stop unreliable output, and a knowledge base that records every error caught.
A task is split into parts that run at the same time. Analysis that would take a team weeks comes down to hours.
Safeguards that do not advise but stop. A number without a source, an empty result reported as zero or a mismatched company name do not get through.
Every error caught is written down as a rule. The next engagement does not start from zero and does not repeat the same mistake.
Off-the-shelf dashboards show what looks good. I need data that answers the client's question, so some of the tools I use are developed in-house. That is why problems surface before they cost budget.
As a member of the Google Partners programme I have access to promotional credit for newly created accounts. If your account qualifies, part of the first advertising spend is covered by Google rather than by your budget.
Credit applies to new accounts within 20 days of creation, up to the agreed budget. Eligibility is decided by Google.The first conversation is free and carries no obligation. I look at the account and the website, say what I would change and whether it is worth doing at all. If I conclude that I cannot help, I will say so straight away.